I got hooked up with a new PR firm a couple of weeks ago. One of the things we talked about is getting funds together to break through the stratosphere for music promotion. Part of that goal includes making use of a style of funding that I had been loath to attempt – crowd funding. They helped me to see to some light on the subject and now I’m gearing up to go for a campaign for successful crowdfunding with you and me. New territory.
What I’ve seen from a vast majority of bands/musicians that have attempted this route is utter failure. Mostly because they’re underestimating what they need to get something done right. Then they’re not pushing it correctly with enough help and without a compelling reason. All that = a recipe for disaster.
Getting It Together
Mind you, I’ve done my budget. I’ve got it all figured out. While the amount I know I need isn’t realistic from a crowd funding situation, I do believe that I can achieve the goal if it’s done in stages and with help. Thankfully I’ve got the initial step of help. All the people who are going to be involved with the recording have stated they’re up for helping out too. First step is the recording of 18 songs.
Currently I’m in the midst of researching all sorts of things involved with doing a successful crowdfunding situation and started putting together the initial information for a site called PledgeMusic (they’re the peeps I’m going to use for this adventure). I’ve got one more book to devour about how to do it right. Then it will be off to the races.
I’ve put together most of the levels of funding/donations for the campaign. Since it’s still in flux, I’m happy to accept input as to what you would want from me as a gift and what it’s worth. I’ve got some good ones, but I can always use more.
Once my new PR partners feel comfortable, we’ll launch it. It’s bold. It’s exciting. Being that I’m taking a leap of faith to attempt something I’ve poo-pooed in the past. I’m understanding why lots of them have failed and I don’t wish to make that same mistake. It also helps that I just came from a meeting about angel investors and they were talking the glories of crowd funding as well. Didn’t hurt that I also met a couple of angel investors whom may want to jump in on the situation.
Here’s my early desire from you
I’m going to need your help when I get this campaign going. Thus, if you’re not on my email list – please fill out the Unity 42 list by clicking on the link in the upper right (I know you see it). I’ll keep you informed as to what day it will launch and how you can help. I’ve got some great things that will happen if I happen to overshoot my goal. Be a part of the magic and a successful crowdfunding campaign with me and a great batch of music.