Power Personality


[verse 1]
You’ve broken me and torn me down
You burn me up and ash me to the ground
Everything you are is creeping into me
Everything you are is all I ever see

[verse 2]
You treat my head with your soul
You’re sweet with my hands and all my toes
Nothing ever eases my mind to blue
Nothing ever chases my mind from you

[Chorus]
Power
Personality
Power
Personality
Power
Personality
Power
Personality

[Chorus]
Power
Personality
Power
Personality
Power
Personality
Power
Personality

[bridge]
And though our time is short
It’s still very strong
And through our eyes is energy
It’s swings in eternity

[Chorus]
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality
Power
Personality

Song Length: 3:07

Writer: Jody Whitesides IPI/CAE 00196306650
Publisher: Too Much Music IPI/CAE 00456952518
Admin Publisher (Outside U.S.): Bluewater Music

Bob Roberts: Drums
Jody Whitesides: Vocals, Guitars, Bass, Additional Drum Programming

Recording Info:
Recording Notes 2025:

Cover Art: Jody Whitesides
Animation Cover: Ken Bailey
Recording Engineer: Jody Whitesides
Mixing Engineer: Jody Whitesides
Mastering Engineer: Jody Whitesides
Vocal Engineer: Jody Whitesides
Producer: Jody Whitesides

Remixed at: Snow Park Studio in Park City UT

Mixed in LUNA with Apollo interfaces

Mastered in LUNA with Apollo interfaces

Monitor Speakers: KRK V4 mkII

Original CD Version released in 2000 info:

Cover Art: Omar Cano
Recording Engineer: Jody Whitesides
Mixing Engineer: Jody Whitesides
Mixing Engineer: Rokk Lattanzio
Mastering Engineer: Rokk Lattanzio
Vocal Engineer: Jody Whitesides
Producer: Jody Whitesides

Recorded at: El Padden Studio Jr in Porter Ranch CA
Audio Interface: Emagic Audiowerk8

Also recorded at: Das Poolside Studio in Tujunga CA
Audio Interface: Emagic Audiowerk8

The rhythm guitars for the right side of the song were El Padden Jr.

The rhythm guitars for the left side of the song were recorded at Das Poolside Studio.

Mixed in Logic Audio Platinum

Mastered in Logic Audio

Monitor Speakers: Custom Built by Rock Lattanzio and Jody Whitesides

Guitar(s): Ibanez Universe 7 string guitar: This is number 96 off the assembly line. I got it for $400 with the case, about 6 months before Korn hit it big time. Then the value shot up to over $2000. Seymour Duncan Custom Custom 7 string model – custom wound. Plus my middle pickup was custom wound by a guy in Canada, sounds ok, but I don’t have his name. Neck pickup wasn’t used on this disc but is the stock pickup. Tremolo was useless with strings this heavy – so I blocked it off. This guitar was strung with Dean Markley Blue Steels medium gauge. I ran this guitar through an old Tube Screamer pedal. From there I ran it into the Fender VibroChamp.

Joe’s Guitar Whitesides Viper 7 Redwood: This is a custom 7-string guitar that Justin built for me to specifications for the neck. The body is two different woods, the back of the body is alder with a redwood top. The neck is maple with a Bocate fingerboard, jumbo frets. Strung with Dean Markley Blue Steels. The bridge pickup is a custom built Seymour Duncan Custom Custom, made specifically for me prior to 7-string guitar pickups becoming an actual line. Thus it’s pieced together by Seymour’s custom pickup department. The neck is a stacked humbucker, also created by Seymour Duncan’s custom pickup department. This was voiced to be more like a custom. I ran this guitar through the GrooveTubes Trio/Soul-O setup.

The guitar solo was recorded using the Whitesides Viper 7 through the GrooveTubes Trio/Soul-O setup.

The amp setups, as noted above:
Fender VibroChamp. It was re-tubed by Aspen Pittman of GrooveTubes. The distortion pedal I used was a re-issue Ibanez Tube Screamer. Mic’d using a Shure SM-57Beta.

GrooveTubes Trio: GrooveTubes Soul-O 150. GrooveTubes Dual 75 loaded with KT88’s. GrooveTubes 2 x 10″ cabs. Mic’d using the GrooveTubes MD1a.

Bass(s): Hohner B Bass V. At the time of this recording it was strung with GHS Boomers bass strings. The bass was recorded direct into a tube screamer, and a Peavey Backstage plus amp. Mic’d with a Shure SM-57Beta.

Drums: Live drums were tracked as MIDI via the Roland TD-10 (with expansion kit) and later dumped into Logic as MIDI (with a very complex environment page that allowed for all the parts to be separated and associated with their control data) and audio sounds.

Additional drums and percussion were from Spectrasonics loop libraries. Meticulously edited by Jody to loop perfectly without hiccups.

Vocal: All vocals in this were recorded using a GrooveTubes MD1a.

Song Story:
A song that was initially inspired by Nine Inch Nails.

This is my ode to massive corporate advertising. It’s all about the mighty dollar and shoving everything down our throats. Look at me, talking bad about that, heh. Especially when I’m in the business of entertaining people and selling records.

For as crazy as the chorus moves about musically, I find this song fun to play live.

Factoids:
1. The chorus of this is my ringtone for one of my best friends.
2. I ran the vocal through a distortion effect for edge.

This album was my first foray into computer recording. At the time, the El Padden Studio was no longer at my beck and call and I had to make arrangements with recording with my own gear. I was using a Mac 9500 with an Emagic audio card (yes, the people/company that created Logic Audio).

I had a super simple setup. The guitars and vocals were all mic’d and played live. The drums were also played live on an electronic kit and thus recorded as MIDI. The bass was recorded direct. It was a massive learning experience at a time when digital was very much in its infancy. There weren’t a lot of plugins available and things were stupid expensive compared to today’s digital recording.

Lots of little noises in this one. Crazy guitars bouncing back and forth and such. Lots of little layers make this into quite a soup of sound. Not sure I’ll ever hear this as a car commercial, but I can dream.

I had met Rokk who was a great teacher on getting me info about EQ and where to listen for things to modify in sound. He was great. Built me a nice set of speakers to mix with and listen to. Taught me an awful lot about mixing for a better production sound.

Additional rhythm guitar tracks were inspired by Mark Jackson. I knew Mark from Musician’s Institute and he was working for A&R at Columbia records. He felt if I beefed up the guitars I’d get signed. It did flesh out the sound, but didn’t get me signed.

Copyright: 1999/06/01

ISRC: USONR0010008
ISRC: USONR2400118
ISRC: USONR2400108
ISRC: USONR2400128

ISWC: T0709688061

SESAC Song ID: 700325

Harry Fox ID: P8197K
Harry Fox Publisher ID: P8938Q

UPC: 654433000221
UPC: 656465415677
UPC: 656465417930
UPC: 656465417992
UPC: 656465428103



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