Sennheiser press release

Looks like the cover shoot will happen on Sunday. All the fun will be then, but until that happens, feed on this:

I’m mentioned in the latest Sennheiser Press Release along with Sugarcult!! Read on and check it out. I’m very flattered.

PRESS RELEASE
FOR IMIMEDIATE RELEASE

SENNHEISER OPENS ON-LINE LOUNGE
TRUESOUND LOUNGE OFFERS UNIQUE ON-LINE DESTINATION

June 2004 ‘ Old Lyme, Connecticut ‘ Sennheiser, the acknowledged world leader in headphones for home and professional audio and A-V systems, has opened a unique on-line web destination. The Sennheiser TrueSound Lounge is now live at www.truesoundlounge.com, providing web-surfers an entertaining selection of fresh, innovative new music from Sennheiser-supported emerging artists like Sugarcult and Jody Whitesides, and fun, quick-witted web-video shorts from top commercial filmmakers and producers, fruits of the Sennheiser Invitational Film Project. Of course, the lounge also offers concise info on Sennheiser¹s unequalled selection of personal-listening products for home, portable, and wireless enjoyment of music, home-theater, and A-V entertainment, while conveying the firm¹s dedication to the “true
sounds” of music and movies.

Sennheiser conceived the TrueSound Lounge in collaboration with web-savvy marketing agency MARC/USA of Chicago, to help raise brand-awareness here in the U.S. of the German firm¹s globally respected products. The “micro-site” will host visitors invited by an engaging and amusing series of pop-ups, also created by Marc/USA, slated to appear on leading home-entertainment product research and AV-buff destinations, beginning in May 2004.

The Flash-based micro-site features advanced design using highly interactive features such as clickless, “PointRoll” technology that make in-depth enjoyment virtually effortless. Visitors will explore the Lounge¹s Film and Audio rooms checking out the music and video offerings, and may then roll over to the Headphone and Heritage rooms to investigate Sennheiser¹s products and history. Throughout, the TrueSound Lounge¹s animated graphics and voice-over dialogs will appeal to the young, hip, music- and movie-savvy visitors the firm expects to make the trip.

The Sennheiser TrueSound Lounge is currently live and on-line.

About Sennheiser

Established in 1945 in Wedemark, Germany, Sennheiser is the acknowledged world leader in microphone technology, RF-wireless and infrared sound transmission, headphone-transducer technology, and, most recently, the development of active noise-cancellation. Sennheiser Electronic Corporation is the wholly owned U.S. subsidiary, with headquarters in Old Lyme,
Connecticut.

For additional information about Sennheiser, visit www.sennheiserusa.com.

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______________________________
Heather Schulein
AAdvert International
1920 Waukegan Road, Suite 212
Glenview, IL 60025
Phone (847)998-0600
Fax (847)998-0260
e-mail schulein@aadvert.com