Category: Fit To Print

  • Getting a powerful endorsement

    To most musicians, being unknown is the kiss of death. Especially if no one beyond your family and a few friends know who you are. To that end, a lot of musicians are constantly working to expand their network and often get a little boost from instrument and gear makers. This is often called getting an endorsement.

    I have multiple musician and producer friends who look at me and admire my ability to secure endorsements. It’s all perspective really. I don’t think I do it all that well. But I’m not on the outside looking at me. Part of the reason for that is because of how long it took me to get a particular endorsement from a major guitar maker.

    Playing a bunch of shows around the LA area, and getting a little award got me feeling like I was on the right path for a bit more name recognition for my music.

    For three years I was attempting to court Taylor Guitars because I really loved their guitars. Each time I was able to talk to them and show them what was going on, I’d get a we’ll get back to you response.

    One night I was at a venue in San Diego for a songwriter’s event and performance with a bass playing friend by the name of Seth Horan [he’s one talented motherfucker if you ever look him up].

    We happened to see a guy named Steve White who was playing this awesome acoustic blues stuff with a box on the floor for his feet for percussion. In turn, he watched each of us play too.

    Steve, Seth and I were sitting next to each other shooting the shit for a while during that event. Somehow the subject of Taylor Guitars came up as Steve had one and Seth and I were interested in them. As it happened Steve was endorsed by Taylor and told us he’d help us out in terms of getting in the door, provided we’d be at NAMM.

    A couple of months later NAMM rolled around. As it happened, Steve was performing at the NAMM booth. I showed up to catch the tale end of his performance. As he finished, I walked over to him and he walked right up to me and said it was nice to see me again. At that very moment Taylor’s A&R guy, Bob Borbonus, walked up.

    Before things went any further Steve immediately introduced me to Bob. We shook hands and at that moment two other friends of mine that I didn’t know were Taylor Guitar endorsees walked up. Now the 5 of us are all standing around chatting and I’m sorta the odd one out. I did have a press kit to give Bob, but instead he asked if I was performing somewhere during NAMM. I mentioned that I was playing at the Marriott Hotel in the lobby that evening.

    Bob said that was the hotel he was staying in and that he’d stop by to check me out. He didn’t want the press kit, he wanted to see me live.

    That evening rolls around and I’m about halfway thru my set when I see Bob walk into the area. He stops for about 30 seconds and walks off to the bar around the corner. The song I was playing at the time “Sex (everybody ‘s talkin’ ’bout).” Yes, I very specifically remember that. As in my head I thought, fuck I must sound like shit for him to not stick around. Mind you, I was also playing a borrowed acoustic guitar, not a Taylor.

    When my set finished, I walked over to the bar area to try and find him.

    I found him and the first thing he says to me is: You need to be playing a Taylor!

    We started chatting about life and some music related things. Bob is a really cool guy and he’s really easy to chat with.

    While we were chatting the Australian Taylor Guitar rep came up to us [mind you he was pretty toasted and drinking] and says: “Mate! Your fuckin playing is brilliant! But stop playing that shitty guitar and get a Taylor.”

    To which Bob interjected: It’s already taken care of.

    And just like that, I was inducted into the Taylor family and have been very happy ever since.

  • Special Story about Go Vacation

    Video games are big business. As a kid I was a master of quite a few video games. Then I got into music and never thought of combining my musical skills with the creation of video games. Not until a friend of mine, Robert Navarro, put it in my head that I should find an agent get into it.

    Robert was busy courting a major agency that represented more well known video game composers. He finally got someone’s ear and landed a spot with the biggest of the big. Being the super helpful dude that he is, he offered to have me meet an agent that was courting him from a much smaller agency. Her’s.

    She wasn’t actively looking beyond Robert, but decided to take a chance on me and took me in. It’s one of those moments in a musician’s career that makes you feel real good. To have someone who’s supposed to actively find you work is a wonderful concept. One that was foreign to me.

    One of the first gigs she gets me is as a singer for a video game. Not exactly the composing type thing I was looking for, but the pay was good and it was a moment when I got asked to do it, I didn’t hesitate to say yes.

    The job entailed singing 7 songs on the soundtrack, several with me as the only vocalist and a few that I was to duet with a female singer. She introduced me to the composer of the songs who sent me the demos which included the melodies and lyrics I needed to learn.

    Always do your homework before going into the studio. That’s a lesson I can’t stress enough to green musicians. I’m a master of doing my homework for gigs. The music was fun stuff for the game. The melodies were all within my vocal range, but some of the lyrics were a bit out there in left field. Some didn’t make any sense. The reason? They were translated from Japanese.

    The fortunate thing is that the composer Norihiko Hibino was more than happy to have me help give some lyrical help so that it wouldn’t be complete nonsense in English but still remain close to their original Japanese meaning.

    I got to the session a few minutes early and they shuffled me into the vocal booth. The plan was to record the four songs that I would sing solo, then duet the other 3 with Aubrey Ashburn when she got there. What transpired was a little different.

    Because I had done my homework, I sang all the songs including triple tracking all my vocals in various styles in substantially less time than they had allotted to get it done. So we decided to track all my parts for the duets as well. We got all those done before it was time for Aubrey to be there.

    The studio engineer at one point joked and wondered out loud where was I 6 months prior when he was tracking a singer singing soundtrack stuff for a Sylvester Stallone movie. I thought about it for a second mentally going over where the studio was in relation to my house and replied, about a mile that way [as I pointed in the direction of where my house was from his studio].

    I didn’t really think much about the game afterwards. I never actually got a chance to play it. There are videos of gameplay online. Which is as close as I’ve gotten to playing it. Though I did get a copy of the soundtrack that still sits in shrink wrap.

    Once in a while I get a fan of the game who will reach out to me via email or social media and ask if I’m the guy who sang on the game. There’s a wikipedia page for Go Vacation and my name appears on the page. However, I do not have a wikipedia page so it doesn’t link to me anywhere. [If you’re a wikipedia wiz, you should start a page for me.] 🙃

    People will tell me how much they enjoyed the game and/or the music. How it was a major influence on them as a kid, those kinds of things. Hearing stuff like that is super flattering. I didn’t compose the music, but I had a hand in bringing it to life. Knowing that it made people feel good to play it and listen to it is a wonderful vibe.

  • Making a professional go of Music in Los Angeles

    How did I manage to live with a famous singer in Los Angeles? A question I tend to get when people find out one of my good friends and former roommate is Jeff Scott Soto.

    Getting disappointed living in Boulder Colorado after graduating from music school, I was looking around for places to go. Two things happened. First, I was still friends with a musician named Julie whom I met at school and we would chat on occasion about music and life. Second, I got an offer from a guy who had a teaching situation that he was wanting to give up in Los Angeles.

    Item two gave me a good reason to get out of Boulder. Another reason of wanting to leave was I was having a difficult time finding players that were into the music I was into and had a strong sense of musicality. I didn’t fit in there. Despite loving the area.

    Back to item one. At the same time Julie and her boyfriend were living in Florida and wanting to move to LA. I had briefly met her boyfriend the winter before at NAMM and again a few months later in New York. Anyway, he was from LA and she knew the area fairly well.

    The plan was for me to meet up with Julie in LA to have help looking for a place to live. Timing wise, she flew out and I drove down. For several days we’d go tooling around the Burbank & San Fernando Valley area looking at various apartments. Mainly for her and Jeff, and by proxy, I might get lucky and get an apartment in the same building to have a couple of friends nearby.

    There was one moment of frustration when we were driving south on Laurel Canyon. We were coming up on an apartment complex she wanted to check out, but traffic was rough and she got a tad demanding. I ended up turning too sharp to get into a parking spot and popped my front passenger tire on the curb. FUCK!

    There’s a whole story behind the adventure of getting the tired replaced. Maybe it will appear in a book about my life.

    The apartment complex where I popped my tire ended up being a bust as well.

    A day later Julie finds a condo in Burbank. We go check it out. She totally digs it, but the price was beyond what her and Jeff could afford. Jeff at the time was in a u-haul driving across the US with their belongings and was going completely on her word about the place.

    She’s so enamored with the condo that talk comes up of asking me to be a roommate. I liked the location and the condo as well. I decided I’d be willing to split the rent 3 ways and live with them. Jeff arrived a day or two later. We signed the lease and moved into the condo overlooking Burbank and the entire valley.

    It was weird being the youngest tenants in what seemed like a retirement neighborhood. It was quiet, it was safe, and we all got along.

    That’s how I ended up being roommates with Jeff. The rest as the saying goes, is history.